Life Flower Care, a boutique Californian cosmetics line, required a brand and artwork to promote their product. Playing in a crowded and diverse market, Life Flower's identity would therefore need to center around the ethos of their business and offerings, their story told in a clear and no‑nonsense way.
How Cubicflow Helped
In the case of Life Flower, the brand began with the story the logo tells. When working with the packaging and artwork, the designs always place the product first. A minimalist and natural approach is taken with everything to build the trust of the user. Extra considerations were made, including: the use of post‑recycled material, solutions such as amber glass to increase the product's shelf life, and reducing the amount of packging to produce less waste.